“Global Conference on Information Systems, Management, and Marketing 2025 (GCISMM-25) “

Exploring the Intersection of Technology, Data, and Strategic Innovation

Notes: I am proposing a change in the tile of the conference from Indo-American to Global because I do not want to make potential participants unfit if they do not belong to the geographic locations of India and America. I am also adding Marketing because in the US is a field that is no longer under the umbrella of Management.

The GIISMM 2025 Conference aims to explore trending and cutting-edge developments across the fields of Information Systems, Management, and Marketing. The conference will focus on the interplay between technology, data, and strategic management, examining how these elements shape organizational structures, decision-making, and consumer engagement.

1. 1. Conference Tracks and Sessions

Cloud Computing and Edge Technology

AI and Machine Learning in Business

Data Security, Privacy, and Governance

1. 1. trategic Management in the Digital Age

Digital Transformation and Organizational Strategy

Leadership in Technology-Driven Environments

Performance Metrics for Modern Enterprises

1. 1. Marketing Theory and Biometric Innovation

Neuromarketing with a Focus on Biometric Insights
Case Studies on GSR, Eye-Tracking, and EEG in Marketing
Future Applications of Biometrics in Customer Research

1. 1. Interdisciplinary Insights: Bridging Information Systems, Management, and Marketing

Real-World Applications of Cross-Disciplinary Research
Best Practices in Integrating Technology and Strategy
Interactive Panels and Practitioner Case Studies

1. 1. Technology Integration in Business Management

The Role of Information Systems in Organizational Transformation
IT Governance, Risk, and Compliance in Modern Enterprises
Leveraging Technology for Supply Chain and Operations Management

1. 1. Artificial Intelligence and Machine Learning in Management

AI-Driven Innovation in Organizational Management
Machine Learning Applications in Marketing and Customer Segmentation
Ethical and Practical Challenges of AI in Business
The Future of Autonomous Systems in Business and Marketing

1. 1. Global Perspectives on Information Systems

Cross-Cultural Differences in Information Systems and Marketing Strategies
The Role of Information Systems in Global Supply Chain Management
Technology Adoption and Innovation in Emerging Markets
Global Data Privacy Laws and their Impact on Marketing Strategies

1. 1. Data Analytics and Decision-Making

Big Data, Business Intelligence, and Predictive Analytics
Data-Driven Strategies in Marketing and Customer Relationship Management
Real-time Analytics for Strategic Decision-Making
Data Visualization for Enhanced Management and Marketing Insights

Dates: June 12–14, 2025
Location: Spain (city TBD)

Prof. (Dr.) Anuj Kumar, Rushford Business School, Switzerland

Prof. (Dr.) Nishu Ayedee, Confab 360 Degree, Delhi, India

Prof. (Dr.) Fernando Ortiz- Rodriguez, Universidad Autonoma de Tamaulipas, Mexico

Prof. (Dr.) Anuj Kumar, Rushford Business School, Switzerland

Prof. (Dr.) Miguel Sahagun, High Point University, USA

Prof. (Dr.) Purvi Pujari, Vijay Patil School of Management, Navi Mumbai, India

Prof. (Dr.) Gurpreet Kaur Chhabra, MERI College, Delhi, India

Dr. Manu Pandey, Confab 360 Degree, Switzerland

Dr. Rupa Sinha, Eton College, British Columbia, Canada

Dr. Shashi Vats, Confab 360 Degree, India

Dr. Prabha Kiran, Westminster International University, Tashkent

1. Prof. (Dr.) Anuj Kumar, Rushford Business School, Switzerland
2. Prof. (Dr.) Leo Paul Dana, École de management de la Sorbonne, France
3. Prof. (Dr.) A.K. Haghi, University of Guilan, Iran
4. Prof. (Dr.) Madhu Veeraraghavan, Manipal Academy of Higher Education, Bangalore
5. Prof. (Dr.) Alvaro Rocha, ISEG Lisbon School of Economics and Management, Lisbon, Portugal
6. Prof. (Dr.) Marco Valeri, Niccolò Cusano University, Rome, Italy
7. Prof. (Dr.) Ujjwal Verma, Manipal Institute of Technology, Manipal, India
8. Prof. (Dr.) Gururaja, Kotambylu Vasudeva, Srishti Manipal Institute of Art, Design and Technology, Bengaluru, India
9. Prof. (Dr.) Marko Peric, University of Rijeka, Faculty of Tourism and Hospitality Management
10. Prof. (Dr.) Fernando Ortiz-Rodríguez, Universidad Autónoma de Tamaulipas, Mexico,
11. Dr. Arshi Naim, King Khalid University, Abha, Saudi Arabia
12. Dr. Shad Ahmad Khan, University of Buraimi, Oman
13. Dr. Haipeng Liu, Coventry University, United Kingdom
14. Md. Rahat Khan, Bangladesh University of Professionals, Bangladesh
15. Dr. Wasswa Shafik, Yazd University, Iran
16. Prof. (Dr.) Ashulekha Gupta, Graphic Era Deemed to be University, Dehradun, India
17. Prof. (Dr.) Prateek Kalia, Faculty of Economics and Administration, Masaryk University,
18. Prof. (Dr.) Shamik Tiwari, IILM University, Gurugram, India
19. Dr. Surya Kant Pal, Sharda University, India
20. Prof. (Dr.) Sanjeet Singh, Marwadi University, Gujarat, India
21. Prof. (Dr.) Rajashekhar V. Choudhari, Manipal Academy of Higher Education, India
22. Dr. Imran Yousaf, Prince Sultan University, Riyadh, Saudi Arabia
23. Dr. Rasheedul Haque, Mahsa University, Malaysia

Keynotes will feature prominent researchers and industry leaders, with plenary panels focused on:

• The future of data-driven strategies across sectors
• Ethical considerations in biometrics and AI in marketing
• Emerging intersections between IS, management, and consumer insights

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• Research Papers: Full-length manuscripts detailing original research
• Case Studies: Practical applications and lessons learne
• Posters: Visual presentations of research for informal discussions

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